Years of development have culminated in Snake Eyes, a spin-off/reboot telling the origin story of one of the most iconic G.I. While the earlier comics and cartoons had their roots in the Vietnam War, later iterations have updated this.Īfter a live-action film in 2009 and a sequel/semi-reboot in 2013, Hasbro has been trying to find a way to bring G.I. Joe team battling the evil organisation Cobra. There have been many iterations since then in cartoons, comics and live-action films, with the basic premise of elite special operatives from the G.I. Joe originated as a 12-inch-scale realistic military action figure in 1964, then was relaunched in the 3.75 inch scale in 1982. Joe, has a rich mythology with legions of fans. Media franchises based on toys, including Transformers and My Little Pony, are multi-billion-dollar enterprises.
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